Owlcure analytics also supports several types of user interaction events. These events can be used in some further automation like e-mail sequences.
If you want to help Owlcure Analytics to identify the user for tracking its behavior, you can fire event user:identify. It can be used on the login page, for example. It has a data object parameter email.
Add to newsletter
Generally, users are imported to the Owlcure system by users XML feed or owlcure popup forms. If you want to add the user to the newsletter list on other parts of the website, you can fire the event newsletter:add. In the data object, there is a required parameter email.